Parade of Lights


Saturday, December 2, 2017

Get in the Holiday spirit at the 15th Annual Parade of Lights brought to you by the Missoula Downtown Association!

  • Family Friendly Activities throughout Downtown all day (Sign up to host an activity here!)
  • Arrival of Santa at Florence Building at 1pm, followed by photos with Santa!
  • Parade down Higgins Ave. starting at 6pm
  • Downtown Holiday Tree Lighting (Red XXXXs N. Higgins) after the parade.

Click here to enter the Parade!

Click here to host an Activity!

Stay tuned for the full schedule of events!

Interested in sponsoring this great community event? Email or call (406) 543-4238 for more information.

This list will continue to be updated so check back  before the event to plan your day!

2017 Saturday Highlights

Family Friendly Activities
Downtown Missoula
12 – 5 pm

Santa’s Arrival
The Florence Building
1 pm

Photos with Santa
The Florence Building
1 – 5 pm

FREE Downtown Carriage Rides Sponsored by Lithia Ford of Missoula
Pine & Pattee St.
1:15 – 5 pm

Parade of Lights
Higgins Ave.
6 pm

Lighting of the Tree & Caroling
The XXXXs on North Higgins
6:15 pm

Family Friendly Activities



The Parade of Lights would not be possible without tremendous community support.  Thank you to our sponsors!

Brought to you by:












With additional support from:

A&E Architects, Advanced Litho Printing of Missoula, Bathing Beauties Beads, Betty’s Divine, Boom Swagger Salon, Chris & Vickie Honzel/ERA Lambros Real Estate, Frame of Mind, The Green Light, Hide & Sole, Kornutopia, La Stella Blu, MissoulaEvents.Net, Missoula Independent, Neptune Aviation, One Eleven, TrailWest Banks


Thank you to our media partners:








Hey you! Get your friends together for a chance to win a $100 Downtown Gift Card at the Parade of Lights Saturday, December 2, 2017! Grab your phone, head Downtown and stop by any of our 20 activities throughout the day to pick up a list of all the places to take a selfie. Track down all the places on the list and snap a picture. To enter your pic, use the hashtag #ZootownLights17 to tag us. Don’t forget to come up with an awesome team hashtag to tag yourselves with! Different pictures are worth different amounts of points, so be strategic! Good luck out there!

Click Here on Saturday, December 2 at 9am for the full list of photo stops and points!

Or stop by Betty’s Divine, the MSO Hub, or The Green Light to pick up the list.