“Support Our Roots” Week

The last week of August is usually filled with anticipation as summer starts to come to a close and University of Montana students return to campus. Typically, the streets of Downtown Missoula are filled with music, art, food, and dancing during River City Roots Festival. For 2020, however, the Missoula Downtown Association is shifting away from an in-person event to a week-long campaign where the entire community is encouraged to ‘Support Our Roots’ August 24-30, 2020.

Roots can mean a lot of things to many people. By one definition, ‘root’ is the basic cause, source or origin of something. For our community, there are many causes, sources, and origins of her unique character. We have a lot to celebrate in Missoula and the ‘roots’ of our community are many.

We invite the entire community to ‘Support Our Roots’ by supporting Downtown local businesses, joining in a river clean-up, taking your River City Roots Festival dollars and redirecting them to local non-profits, artists, or musicians, or getting active by joining a virtual race or riding your bike. There are many ways to ‘Support Our Roots’ and we encourage you to make this week your own and support and celebrate the community we love. 

Top 10 Ways to Support Our Roots

Monday, August 24

Tuesday, August 25

Wednesday, August 26

Thursday, August 27

Friday, August 28

Saturday, August 29

Sunday, August 30

Feed your Roots and support our service industry workers! Restaurants in Downtown are open and are ready to safely serve the community.  No ready to dine-in? No problem! Nearly all of our restaurants offer meals To-Go and/or delivery service.


Get your grub on HERE.

Baskin Robbins
Bayern Brewing, Inc.
Bernice’s Bakery
Biga Pizza
Big Dipper 
Big Sky Brewing Co.
Black Coffee Roasting Co.
Break Espresso
Bridge Pizza
Burns St. Bistro
Butterfly Herbs
Ciao Mambo
City Brew Coffee
Clyde Coffee
Conflux Brewing Company
Dobi’s Teriyaki
Doc’s Sandwich Shop
Dog & Bicycle Bakery Cafe
Draught Works Brewery
Drum Coffee
El Cazador
Five on Black
GILD Brewing
Golden Rose
Good Food Store
Great Burn Brewing, LLC
Green Source Missoula, LLC
Grizzly Liquor
Hob Nob Cafe
Hunter Bay LLLP
Iron Horse Brew Pub, The
James Bar/Al’s and Vic
Jimmy John’s
Kettlehouse Brewing Co. LLC
Lake Missoula Tea Company
Liquid Planet
Market on Front
Mary’s Mountain Cookies
Montgomery Distillery, Inc.
Ninja Mike’s
Notorious P.I.G
Oxford Saloon
Pearl Cafe
Red’s Bar
River City Eats
SakeTome Sushi / Michi Ramen Bar
Sa Wad Dee Thai Restaurant
Second Set Bistro
Shack Restaurant
Sushi Hana Downtown
Sweet Peaks Ice Cream
Taco Treat
Tamarack Brewing Company
The Badlander
The Camino
The Depot
The Dram Shop
The Empanada Joint
The Savoy
Thomas Meagher Bar
Top Hat Lounge
Trapper Peak Coffee Co
Union Club Bar & Grill
VFW Post 209 “Ole Beck”
Vietnam Noodle Restaurant
Wally & Buck
Worden’s Market & Deli


Dress and/or gift your Roots and support locally owned shops and boutiques! Downtown shopping has something for everyone and they are open and here to safely serve the community. Not ready to shop in person? Many of our Downtown shops and boutiques have worked hard to develop an online shopping experience.


Shop till you drop HERE.

  • MADE Fair: In lieu of having the Missoula Summer MADE Fair in Caras Park on August 23rd, artists are showcased online for the entire month of August! The MADE fair is Montana’s largest art and handcrafted market and features a curated collection of over 200 skilled artisans as well as a handful of non-profits.
  • Zootown Arts Community Center (ZACC): The ZACC is Missoula’s non-profit arts center and supports local and regional artists, performing artists, musicians, and creative spirits by being as transparent and open in their practices as possible, and by being a safe, open, inclusive space in which all community members and visitors can comfortably create, collaborate, and thrive. Purchases from the online store provide art opportunities for the Missoula community and income for working artists.
  • Galleries in Missoula

Coming soon!

Thank you to our supporters! We would not be able to “re-imagine” River City Roots Festival without you.