“Support Our Roots” Week

Thank you for participating in “Support Our Roots” Week, Missoula! 

The last week of August is usually filled with anticipation as summer starts to come to a close and University of Montana students return to campus. Typically, the streets of Downtown Missoula are filled with music, art, food, and dancing during River City Roots Festival. For 2020, however, the Missoula Downtown Association is shifting away from an in-person event to a week-long campaign where the entire community is encouraged to ‘Support Our Roots’ August 24-30, 2020.

Roots can mean a lot of things to many people. By one definition, ‘root’ is the basic cause, source or origin of something. For our community, there are many causes, sources, and origins of her unique character. We have a lot to celebrate in Missoula and the ‘roots’ of our community are many.

We invite the entire community to ‘Support Our Roots’ by supporting Downtown local businesses, joining in a river clean-up, taking your River City Roots Festival dollars and redirecting them to local non-profits, artists, or musicians, or getting active by joining a virtual race or riding your bike. There are many ways to ‘Support Our Roots’ and we encourage you to make this week your own and support and celebrate the community we love. 

Thank you for participating in “Support Our Roots” Week, Missoula! 


Top 10 Ways to Support Our Roots – Plus the Roots 2020 Checklist!
Thank you to the local organizations who put on safe events for “Support Our Roots” Week!

Monday, August 24

Tuesday, August 25

Wednesday, August 26

Thursday, August 27

Friday, August 28

Saturday, August 29

Sunday, August 30

Thank you for participating in “Support Our Roots” Week, Missoula! 

Monday, August 24, kicks off “Support Our Roots” Week! From Monday to Sunday, there are many ways to participate and take pride in Missoula’s roots from home or throughout the community.

Support your Missoula roots by checking off the boxes on the “My Roots 2020 Checklist”! By completing 10/20 activities and tagging Missoula Downtown in your stories or posts, you can win a $100 Missoula Downtown gift card that can be used at 200 locations! Make sure to follow Missoula Downtown and have a public profile. Show off your roots, Missoula!

Remember that “My Roots 2020 Checklist” activities can be completed at any time throughout the week! The daily reminders provide ideas of how to support your roots on certain days.

Thank you for participating in “Support Our Roots” Week, Missoula! 

It’s time to support your Roots, Missoula! On Saturday, August 29, as part of ‘Support Our Roots’ week, join in a socially distanced community art project in Caras Park. Get your creative juices flowing with sidewalk chalk to create an art piece that represents what the ‘Roots’ of our community mean to you.

Participation is $5 and sidewalk chalk will be provided but feel free to bring your own.

There will be music provided by The Trail 103.3 and food trucks available.

One hour blocks with a maximum of 4 people per 5′ x 6′ space are available.  To limit the amount of people in Caras Park, we will be allowing 25 groups per hour.  Wearing a face mask or face covering is highly recommended.

After each session, staff and volunteers will clean and sanitize to ensure proper safety for the next group.

Click on the button below to reserve your spot!


Saturday, August 29: 9am – 10am Saturday, August 29: 10:30am – 11:30am Saturday, August 29: 12pm – 1pm Saturday, August 29: 1:30pm – 2:30pm Saturday, August 29: 3pm – 4pm Saturday, August 29: 4:30pm – 5:30pm



Thank you for participating in “Support Our Roots” Week, Missoula! 

This is the place that I miss the most but
This town is full of ghosts….

Chart the course of the local rock scene in Missoula, from the 1960s to today! Missoula’s music scene has survived down periods before so although live music may be put on a hold right now that doesn’t stop Missoula from re-living the rockin’ past of the Garden City! This tour will show the broader arc of local rock in Missoula through a walking tour of Missoula’s current and past music venues, famous musical acts, and all things musical in Missoula.

Silkworm sings it best, Into the garden city I’m on the rise…

Where to Meet: Meet under the pavilion at Caras Park. Please arrive a few minutes early so the tour can start promptly at 4:30 pm.

COVID-19 Precautions:

  • Masks will be required. If you do not have a mask/face covering, we will provide one for you.
  • If you have any COVID-19 related symptoms, we are asking you to please stay home. We will offer refunds with no stipulations, with the option of donating your ticket. We want to make sure everyone is safe and healthy.
  • We are asking everyone to maintain physical distancing when possible. If you come with a group that you feel comfortable with, then that group will be physical distancing from others in the tour.


Tuesday, August 25: 4:30pm – 6:30pm


Thursday, August 27: 4:30pm – 6:30pm


Saturday, August 29: 4pm – 6pm


Thank you for supporting local restaurants, Missoula! 

Feed your Roots and support our service industry workers! Restaurants in Downtown are open and are ready to safely serve the community.  Not ready to dine-in? No problem! Nearly all of our restaurants offer meals To-Go and/or delivery service.


Get your grub on HERE.



Baskin Robbins

Bayern Brewing, Inc.

Bernice’s Bakery

Biga Pizza

Big Dipper

Big Sky Brewing Co.

Big Thai Country

Black Coffee Roasting Co.

Break Espresso

Bridge Pizza

Burns St. Bistro

Butterfly Herbs

Ciao Mambo

City Brew Coffee

Clyde Coffee

Conflux Brewing Company


Dobi’s Teriyaki

Doc’s Sandwich Shop

Dog & Bicycle Bakery Cafe

Draught Works Brewery

Drum Coffee

Ducrey Chocolate Maker

El Cazador

Five on Black

GILD Brewing

Golden Rose

Good Food Store

Great Burn Brewing, LLC

Green Source Missoula, LLC

Grizzly Liquor

Hob Nob Cafe

Hunter Bay LLLP

Iron Horse Brew Pub

James Bar/Al’s and Vic’s

Jimmy John’s

Kettlehouse Brewing Co., LLC


Lake Missoula Tea Company

Lil’ Orbits Doughnuts

Liquid Planet

Market on Front

Mary’s Mountain Cookies


Missoula Wine Merchants

Montgomery Distillery, Inc.

Mountain Berry Bowls

Ninja Mike’s

Noodle Wagon

Notorious P.I.G

Oxford Saloon



Pattie Wagon

Pearl Cafe


Red’s Bar

River City Eats

SakeTome Sushi / Michi Ramen Bar

Sa Wad Dee Thai Restaurant

Scotty’s Table 

Second Set Bistro

Shack Restaurant

Stave & Hoop

Sushi Hana Downtown

Sweet Peaks Ice Cream

Taco John’s

Taco Treat

Tamarack Brewing Company

The Badlander

The Camino

The Depot

The Dram Shop

The Empanada Joint

The Savoy

Thomas Meagher Bar

Top Hat Lounge

Trapper Peak Coffee Co

VFW Post 209 “Ole Beck”

Vietnam Noodle Restaurant

Wally & Buck

Worden’s Market & Deli


Thank you for supporting local businesses, Missoula! 

Dress and/or gift your Roots and support locally owned shops and boutiques! Downtown shopping has something for everyone and they are open and here to safely serve the community. Not ready to shop in person? Many of our Downtown shops and boutiques have worked hard to develop an online shopping experience.


Shop till you drop HERE.

406 Creative Vibe Use discount code ROOTS for 10% off all masks & filters Aug 29-30

4 Ravens Gallery


Art Attic

Artists’ Shop

AR Workshop

Bathing Beauties Beads

Betty’s Divine

Big Sky Bikes

Bitterroot Flower Shop Super sale carts outside and 50% off giftware, candles, art and silk flowers inside Aug 27-29

Blaque Owl Tattoo 

Board of Missoula

Bob’s Sew & Vac Center

Butterfly Herbs

Cloth & Crown

Clover In Person Sidewalk Sale Aug 29-30

Collective Elevation

Compassion & Choices


Dakota Studio

Dana Gallery

doTERRA Essential Oils & Health & Wellness Products

Ellee Belle Shop Online Aug 28-30

Fact & Fiction

Fantasy for Adults Only 


Frame Of Mind

Good Food Store

Greenhouse Farmacy

Habitat for Humanity of Missoula 

Grizzly Liquor

Hazel & Fawn 20% off clothes & 20% off back to school gear, plus 20% off everything online!

Hide & Sole

Home ReSource


Hunter Bay LLLP

Imagination Station of Missoula

Import Market In Person Sidewalk Sale Aug 29-30

Jeannette Rankin Peace Center

JL + KO: Use the discount code ROOTS25 for 25% off your entire purchase!


La Belle Vita

Lake Missoula Tea Company

Liquid Planet

Mary’s Mountain Cookies

Meadowsweet Herbs

Missoula Bicycle Works

Missoula Wine Merchants

Montana Ace Hardware-Eastgate

Montgomery Distillery 

Mood Boutique In Person Sidewalk Sale Aug 29-30


Noteworthy Paper & Press + The Showroom In Person Sidewalk Sale Aug 28 – 29

Office City

Olive + Iron

One Eleven

Open Road Bicycles & Nordic Equipment

Piece of Mind

Pink Grizzly

Puffin Glass Studios

Radius Gallery

Rhapsody Montana

Rockin Rudy’s

Runner’s Edge

Sage Accessories

Shakespeare & Co., Booksellers

Skin Chic

Smooch Cosmetic Boutique

Sobbacycle In person Sidewalk Sale -Aug 29, 7:30 -1:30pm & Aug 30, 7:30 -11:30am


Studio Pandora

Sweet Peaks Ice Cream

The Clay Studio of Missoula

The Confident Stitch

The Crystal Limit

The Dark Room

The General Public

The Montana Scene

The M Store

The Trail Head

Uptown Optical

WYR Clothing DBA: My Montana Roots

Zootown Arts Community Center (ZACC)

Thank you for supporting local artists, Missoula! 
Community Related Arts:
  • MADE Fair: In lieu of having the Missoula Summer MADE Fair in Caras Park on August 23rd, artists are showcased online for the entire month of August! The MADE fair is Montana’s largest art and handcrafted market and features a curated collection of over 200 skilled artisans as well as a handful of non-profits.
  • Supplemental Income Fund for Logjam Employees: Logjam Presents venues have been closed due to the Coronavirus pandemic, resulting in the elimination of the overwhelming majority of work shifts for almost 200 Logjam employees. The goal of the fund will be to provide financial assistance to those affected staff members. 100 percent of the net earnings of all contributions will go directly to staff in need.
  • Zootown Arts Community Center (ZACC): The ZACC is Missoula’s non-profit arts center and supports local and regional artists, performing artists, musicians, and creative spirits by being as transparent and open in their practices as possible, and by being a safe, open, inclusive space in which all community members and visitors can comfortably create, collaborate, and thrive. Purchases from the online store provide art opportunities for the Missoula community and income for working artists.
Galleries in Missoula:
Previous River City Roots Festival Artists:
Thank you for participating in “greening”, Missoula! 

Sustainability and Resiliency to Support our ROOTS

“Greening” the ROOTS Festival has always been a high priority – from composting and reducing waste during the shows, to encouraging sustainable transportation, to “offsetting” the energy used to power the bands. All of these activities and more can still go on, as we work together to build a sustainable Missoula.

Look around and chip in:

  • Join the Paddleheads’ River Clean-Up on Sunday or grab some gloves and pick up trash anywhere along the River or in a Park.
  • Are your Boulevard Trees or the trees and shrubs near your home looking thirsty? Now is the time to give them a healthy drink. Everything you need to know about watering trees is at Trees for Missoula.
  • Out along the trails? Pull and pack out those weedy seed heads!

Getting about:

  • Jump on Mountain Line (don’t forget your mask!), bike, or walk to your destination.
  • Perhaps it’s time for a tune up at a local bike shop, or, if you have the skills, help your neighbor get that old bike from the shed and fix ‘er up.
  • While Supporting Our Roots downtown, charge your zero tailpipe emissions electric vehicle (EV) for free in Missoula’s Downtown Park Place parking structure. Learn more about the benefits of EVs, see a map with all of the EV charging locations in Missoula and access many other great resources at Climate Smart Missoula’s EV webpage.

Rethink, Reduce, Reuse, Recycle

Check in on your neighbors & friends

  • Hot or smoky outside? For some, it just might be that way inside. Ways to clean or cool the indoor air can be found via Climate Smart’s Summer Smart Initiative.
  • Tired of COVID? There’s nothing healthier than reaching out to a friend for a walk or a physical distance visit, sharing a laugh and maybe some music.

Wondering how to do more?

  • Consider going solar!
  • Donate your time or money to a local non-profit!!
  • Stay tuned for how you can offset your carbon footprint and build a resilient Missoula at the same time – cool new “Footprint Fund” coming soon via Climate Smart Missoula!!!


The Missoula Urban Demonstration Project (MUD) exists to create and promote urban sustainable living through hands-on learning, resource sharing, and community engagement. MUD believes that education, demonstration, and celebration of urban sustainable living will create healthy ecosystems and equitable communities.

Programs provided to MUD members:

  • Tool Library
  • Truck Share
  • Backyard Sustainability Workshops
  • MUD Events Annual Downtown Earth Day Celebration, Annual Garden Party, MUD Mingles

Zero by Fifty Missoula: Zero Waste is a global movement that supports those values through practical measures at the local level. Learn about how the City of Missoula planned to become a Zero Waste Community by 2050 and see what you can do on the individual level! 

Zero Waste Tips for Home: 

  1. Invest in reusable: water bottles, grocery bags, hand towels, sponges and rags, silverware, dishes, tupperware…
  2. Buy in bulk: bring reusable jars and containers, such as old mayo jars or yogurt containers, to fill with bulk items
  3. Compost your organic and compostable waste
  4. Consider package-free and all-natural options to common hygiene items, such as soap, deodorant, shampoo, toothpaste
  5. Buy reused: shop at thrift stores, try Craigslist or freecycle.org, visit yard sales & swap meets
  6. Join the sharing economy: borrow instead of buy through friends, relatives, & neighbors; become a member of MUD Project and gain access to their Tool Library & Truck Share program; join (or start!) a local online sharing community like shareable.net.
  7. Go paperless with bills, and wherever else possible
  8. Precycle: make sure the disposable items you buy are recyclable or compostable


  • Become the Commuter Challenge Champion for your workplace. Missoula In Motion has great COVID-19 friendly plans for this year’s sustainable transportation event September 13-26.

Local Businesses: 

  • Support the Downtown businesses that participated in the City of Missoula’s “We Pledge Zero Waste” pilot program with a visit and a thanks!
  • Garden City Recycling: Garden City Recycling promotes environmental stewardship by providing neighborhoods throughout Missoula with reliable, curbside pick-up of recyclable materials.
  • Missoula Compost: A local commercial and residential organic-waste pickup service. Whether you’re a resident, restaurant or coffee shop owner, large institution, food vendor, or hosting a special event, Missoula Compost wants to help haul your waste to the right place.
  • REcreate Designs: REcreate designs specializes in recycled and handmade clothing, but also repurpose other items creating headbands, journals, tote bags, business card holders and jewelry from old book pages, maps and cloth scraps.
  • Soil Cycle: Soil Cycle’s service simplifies sustainable living and encourages citizens and businesses to reduce food waste. By diverting food from the local landfill, they hope to create a more sustainable community. Once processed, cured compost will be returned to subscribers providing them a tool to grow their own food, connect with the land and ultimately complete the cycle!


Thank you to our supporters! We would not be able to “re-imagine” River City Roots Festival without you.