Missoula Downtown Tee

When you purchase a Missoula Downtown Tee, you’re doing more than adding to your wardrobe—you’re investing in the heart of our community.

Created in collaboration with My Montana Roots, this limited-edition t-shirt celebrates the spirit of Downtown Missoula while helping spread the word about the work happening here every day. Together, we’re turning local pride into lasting impact. The t-shirt features designs created by local artists at Pumpernickel Agency and Fire Sprung Creations.

Purchase Here Online or head to My Montana Roots at 225 North Higgins Avenue in Missoula to check out the t-shirt in person.

The Missoula Downtown Foundation is a nonprofit dedicated to enhancing Downtown Missoula through arts and culture, vibrant public spaces, economic vitality, safety, and infrastructure.
Since 2010, we’ve worked alongside our parent organization, the Downtown Missoula Partnership, to create a downtown that’s welcoming, resilient, and full of life.

Every dollar raised, helps fund:

Community grants and creative projects

Arts & Culture Impact Grants supporting local artists, murals, and performances
Projects like the Beartracks Underbridge street skate feature and public art installations
Creative placemaking, historical kiosks, and wayfinding that energize shared spaces

Events and experiences that bring people together

Free community events like River City Roots Festival and holiday celebrations
Live music, pop-ups, and seasonal festivals
Family-friendly programming that activates downtown year-round

Improvements to public spaces you know and love

Flower baskets, landscaping, and streetscape beautification
Upgrades to Caras Park, including canopy improvements and repainting
Enhancements to gathering spaces, signage, and pedestrian-friendly areas

Support for local businesses and downtown initiatives

Downtown business support funding
Programs that help businesses adapt, grow, and stay vibrant
Efforts that increase foot traffic and strengthen the local economy

This work is made possible through community support, fundraising efforts, sponsorships, and meaningful partnerships—like this one with My Montana Roots—and now, through you.

Support what you love. Strengthen Downtown Missoula, the Heart of Missoula. Purchase Here