The Missoula Downtown Association (MDA) is a not-for-profit membership based organization dedicated to promoting, supporting and enhancing the vitality of downtown Missoula. Created in 1975, the MDA has grown to over 400 business and individual members. Managed by a volunteer board of directors and paid staff, the Missoula Downtown Association works to attract people Downtown through events such as Out to Lunch, Downtown Tonight and the River City Roots Festival; creates visual improvements such as flower baskets and banners; provides a voice for Downtown; builds a sense of community and acts as a clearinghouse and referral service among other things.
Linda McCarthyExecutive Director
Linda McCarthy began her tenure with Downtown Missoula in 1999 as the Executive Director of the Missoula Downtown Association (MDA). Under her leadership, Downtown Missoula has seen the creation of the Downtown Business Improvement District (BID) in 2005, the creation of the Downtown Master Plan in 2008-09, and the creation of the Missoula Downtown Foundation (MDF) in 2010. The MDA, BID and MDF formalized their collaboration with the creation of the Downtown Missoula Partnership in 2014.
McCarthy has served on the Board of Directors of Destination Missoula - the Convention and Visitors Bureau - since 1999 and previously served on the First Night Missoula Board of Directors.
She is a double graduate of The University of Montana, receiving her B.A. in Communication Studies in 1991 and her M.A. in Public Administration in 1999. She was named the Montana Alumni of the Year in 2008. Prior to her tenure with Downtown Missoula McCarthy was a Sports Information Director for the University of Montana from 1989-99.
Originally from Dupuyer, Mont., Linda is married to Tom Gallagher, and their daughter, Madelyn, is a student at Washington Middle School.
Jenny MuellerMembership and Events Director
As Membership and Events Director, Jenny is primarily responsible for membership recruitment and retention, event planning and production, and communications outreach. A graduate of Billings Central High School, Mueller earned a B.S. in Hospitality Management from Northern Arizona University and received an M.A. in Linguistics from UM in 2011.
Jenny, a Billings native, moved to Missoula in 2009 to pursue her master’s degree and fell in love with the community that she now has the opportunity to promote and support on a daily basis. Her prior work experience includes national retail, food and beverage, the Phoenix Convention & Visitors Bureau, Montana State University facilities management and Adventure Life. Jenny lives with her fiance, Brock Belgarde, and their two dogs, Ruby and Luna.
Adam ReelMarketing and Events Director
Reel comes to the MDA from the Adventure Cycling Association, where he was a travel initiatives coordinator working to advance the U.S. Bicycle Route System in all 50 states. Reel fell in love with Missoula during a cross-nation cycling tour in 2011 and moved to the Garden City shortly thereafter.
A native of Lexington, Virginia, Reel has a B.A. in English from the Virginia Military Institute (VMI), where he was an offensive lineman for the Keydet football team. He served as a project manager for Alstom Power in Houston, Texas for three years, then went to graduate school and earned an MBA degree from the College of William and Mary.
Robert GiblinFinance Director
Robert is originally from Boston, MA and moved to Missoula a little over 14 years ago. He has a BA in Accountancy and Finance from Saint Anselm College in Manchester, NH and is currently working on an MBA degree at UM. He has been the bookkeeper for his brother’s company, JPR Roofing, for about 10 years and previously was a Registered Financial Representative/Market Analyst at McLaughlin, Piven & Vogel Securities and a high school calculus teacher.. He also served as a dog musher/tour guide in the Juneau ice field for one summer. Robert spends his leisure time outdoors and enjoys reading, golf and Boston sports teams.
Noreen HumesCommunity Development Manager
Noreen has spent the last 18 years developing small businesses and working with various local non-profit organizations on fundraising, board development and strategic planning. She brings her networking, organizational skills, and fundraising expertise to this position. She holds a BA in Environmental Studies from California State University in Sacramento and a MS in Environmental Studies/Business from the University of Montana.
Born and raised in Missoula, Noreen is passionate about our community and enjoys sharing this with her two daughters. She spends her spare time with friends at favorite local spots, reading a dozen books at the same time, cooking and advocating for local food, and at numerous outdoor stomping grounds.
Brent is in his ninth year as an MDA Board member and is the President/CEO of WGM Group, Inc. He has been involved with the MDA for years and helped establish the River City Roots Festival as Missoula’s signature arts and culture event. Brent also serves on the board of the Missoula Economic Partnership, Missoula College Advisory Board, MSU Civil Engineering Advisory Board, First Interstate Bank Advisory Board, Montana Ambassadors and the Governors Economic Development Advisory Council. He is most concerned with Economic Development, Entrepreneurship, and Downtown Revitalization.
Brent is originally from Helena, MT and is a 1986 graduate of Montana State University with a Bachelor of Science in Civil Engineering. In his free time Brent enjoys running, hiking, floating, fishing, skiing and recreating Montana style.
Heidi StarrettVice President of Membership
Heidi and her husband, Terry, own Computer Central in Downtown Missoula. She has been a board member since 2011 and has been an MDA member since 2006 and currently serving as chair on the Out Lunch Committee and the Parade of Lights Committee, after serving as an active member for several years on both committees. Heidi also serves on the Business Development Committee.
In the past she has also been an active member of the MDA as a volunteer for Garden City Brew Fest, Winter Brew Fest and MDA Member BBQ. Heidi recognizes the importance of "keeping it local" by attracting locally owned businesses to Downtown, ensuring it stays a diverse and vibrant gathering place for local residents and visitors alike.
Originally from Massachusetts, Heidi and her husband relocated to Missoula in 2004 and opened Computer Central in January of 2005. When not involved in MDA committees & events Heidi dedicates her time and energies to fundraising for the Milltown Garden Patch – a charitable/educational non-profit she co-founded in the spring of 2009. In her free time, she enjoys biking, hiking and boating.
Kim Klages-JohnsVice President Advocacy
Originally from Pittsburgh, PA Kim graduated from Texas A&M with a BA in
Marketing. Kim has been an active participant in the MDA Marketing
Committee, Missoula Panhandling Working Group in addition to Downtown
Business Recruitment and Retention.
Kim has been married to Rick Johns for 15 years. They collectively have 5
children and enjoy the busy-ness they provide. Kim loves spending time at
the kids' school and taking advantage Montana’s beauty.
Matt EllisVice President of Master Plan
Matt is the Executive Vice-President for the Missoula Osprey Professional Baseball team and is serving as Vice President of the Master Plan Committee. He has been a partner of the Osprey in Missoula since the team relocated to Missoula in 1999. He also became an owner of the Uptown Diner in 2006. Matt is most concerned with preserving Downtown as a destination. He is active on the Advocacy committee and the Downtown Master Plan committee. In addition, Matt is involved with Rotary and the Missoula Convention and Visitors Bureau. Matt was behind the vision of the MSO Hub, along with his father, a visitors' facility promoting events and the Missoula Osprey, as well as serving as a incubator for tourism promotion organizations.
Originally from California, Matt earned his Marketing Degree from Arizona State University. He is married to Shelly, and they have one son Michael. In Matt's spare time he enjoys ice hockey, bowling, spending time with his family and traveling.
Julie McFarlandVice President of Marketing & Events
Julie is an insurance expert with State Farm. Julie has been involved with the MDA for over ten years. Julie is in her sixth year as a board member and serves on the Downtown Tonight committee. She is a strong advocate for downtown and is most concerned with keeping Downtown as the heart of Missoula, family, environment and a strong, healthy economy.
Originally from the Greater Cincinnati, Ohio area, Julie earned her Bachelor of Arts in Theatre from Northern Kentucky University with a minor in French and International Politics. Julie has a seven year old daughter, Cameron and two dogs. In her spare time, Julie enjoys spending time with family and friends, volunteering at MDA events, running, biking and participating in MCT productions.
Rick Eneas has been an accountant with Galusha, Higgins and Galusha since 2008.
A native of Polson, Mont., Eneas earned an accounting degree from The University of Montana and an MBA from Gonzaga University. He previously worked as an auditor for the State of Montana. A graduate of Leadership Missoula and a volunteer with United Way, Rick is married to Lynn, who worked at Litigation Abstract in Downtown Missoula.
Todd FrankPast President
Todd Frank has owned The Trail Head in Downtown Missoula for 13 years, having managed it for 5 years before buying it. Todd is in his third year as a MDA Board Member and has been active with the Retail Committee throughout his years in Downtown. He chaired the Advocacy committee before taking over as the board president this year. He is most concerned with the long-term health of our community as resources become more scarce. He is a strong advocate of public access to rivers and public lands in general, and is concerned about the over commercialization of publicly owned resources.
Originally from Billings, MT, Todd received his BA in Geology from the University of Montana and served Chair of the Board for the West Central Montana Avalanche Foundation for 5 years. He also is serving his second term on the FWP Citizens Advisory committee for Region 2. Todd has been married to Mary Winninghoff for 25 years and they have 2 kids, Ian and Megan. In his spare time he likes to ski, fly fish, float rivers and watch his kids play soccer.
Larry BrehmLarry is a senior project architect with OZ Architects, who as a member of the Caras Park Improvements Committee, designed a new automatic fabric wall system for the pavilion. A native Californian, Larry graduated from UC Berkeley and owned his own full-service architectural firm in Berkeley from 1974 to 2003. He moved to Missoula having been an annual Montana tourist since 1973 when his wife's twin sister and her family moved to Polson.
Larry is married to Laura, who is the former President/CEO of the University of Montana Foundation and currently consults with universities and colleges around the western United States. They have two grown children and one grandson. Larry, a Missoula Sunrise Rotarian, is also a member of the Missoula Butterfly House & Insectarium Board and is Chairman of the City Club Missoula Board.
Dan CederbergThe longest-standing member of the MDA Board of Directors, Dan Cederberg is an attorney for Cederberg Law Offices, PC. A Missoula resident for more than 40 years, he has maintained his business downtown for close to 30 years and has been a member of the MDA Board for 27 years. He has been instrumental in the renovation of the Caras Park Pavilion, spearheading the fundraising, managing and marketing of the facility. Cederberg believes the pavilion, downtown retail and parking are some of the most important aspects of Downtown Missoula. He is involved in several other downtown groups serving as a Business Improvement District trustee, a member of the Mayor’s Downtown Advisory Commission, a director of the Missoula Downtown Foundation board and a director of the Downtown Missoula Partnership board.
Originally from Havre, MT, Cederberg has a BA in political science and history and a J.D. in Law from The University of Montana. Dan is married to Forey, a teacher at Lolo Middle School. They have four children: Brad, Jenna, Breland and Dac. Cederberg enjoys spending time with his family and friends. He is a member of the Sigma Chi Fraternity and continues to play an active role with that organization.
Wade HerbertWade started Black Knight Security in 2009 after serving as manager of a large world-wide security company. A fourth-generation Montanan, Herbert previously worked for the American Red Cross before commencing his career in security services. He has coached baseball for almost two decades, previously served on the Mount Sentinel Little League Board of Directors, and served as President for five years. Wade has three children, two of whom are still at home.
John HornerJohn is in his sixth year as an MDA board member and is the Vice-President and Commercial Banker at First Interstate Bank. John is on the Advocacy Committee and is also involved with Leadership Missoula as a facilitator and the City Council Subcommittee for Economic Development. He is most concerned with Downtown growth and how to manage it properly.
Originally from Missoula, John is a graduate of Loyola High School and Carroll College. John and his wife Judy have two children, Austin and Rachel. In his spare time John enjoys spending time with family, reading and golfing.
Diane LanningDiane has been actively engaged in the MDA for eleven years, and is currently serving as Past President. Diane has proved to be a valuable asset for a variety of downtown businesses, having worked at the Bon Marche and the Missoula Independent. She is now employed by both St. Patrick Hospital and J. Elaine's Boutique. Diane has been instrumental in the marketing committee and planning the Garden City River Rod Run, MDA Barbeque, MDA Annual Dinner and Parade of Lights as well as volunteering her time to help with River City Roots Festival and Downtown flower baskets. She has been deeply involved in fundraising for the Campaign for Caras Park and the development of the Downtown Foundation, a 501(c)3 focused on grant writing and fundraising for downtown projects. Diane is also involved Relay for Life.
A native of Helena, Diane enjoys spending time with her family, skiing, snowboarding and visiting her property near Townsend.
Aimee McQuilkinAimee serves as Vice President of The Hip Strip Society and on the Leadership Committee for the Montana Small Business Alliance. She is concerned with promoting a sustainable, healthy, and vibrant community. Aimee is also affiliated with UM's Blackstone Launchpad, New Leadership Council, Le Kickball Missoula, Hellgate High School’s Community Mentor Program and the Main Street Alliance, and is a regular contributor to Mamalode Magazine
Originally from Portland, Aimee likes to watch birds, bake bread, fly down mountains on bikes and skis, camp in the woods, read voraciously, garden-eat-read about food, play kickball, and comb garage sales and junk stores for treasures.
Brooke RedpathOriginally from Anaconda, Mont., Brooke Redpath earned a degree in business marketing from The University of Montana and has worked in sales at the Missoulian for the last six years. Primarily serving the downtown community, she was recently promoted to Advertising Director. Redpath has been extremely involved with a variety of community organizations and projects including River City Roots Festival, Team Up Montana, Special Olympics, Graduation Matters, St. Patrick Hospital and the Missoula Art Museum. A Missoula resident for 11 years, Brooke is married to Van Redpath, a native of Great Falls, Mont., who works for Sleep City. In her free time, she engages in golf, yoga, snowboarding and hiking.
Mario SchulzkeMario is UM's assistant vice president for marketing, overseeing marketing, branding, social media and website development for the University of Montana. He came to UM in January 2013.
Mario spent 10 years managing digital strategy teams at ad agencies WDCW and R2C Group, where he led digital campaigns for clients such as Chase, Vonage, P&G, Alaska Airlines and Philips. He is also the founder of IdeaMensch, a community of entrepreneurs who share stories of bringing their ideas to life. Mario has interviewed over 1,500 entrepreneurs, from the very famous to ones just getting started.
Mario is a first generation immigrant from Germany who came to America as an exchange student at the age of 16, landing on a cattle ranch in Hamilton, MT. He is an Ironman triathlete and a 2002 UM business graduate.
Kent Watson"Kent is a professional landscape architect and the Principal of Kent Watson & Associates Landscape Architecture and has served as a MDA board member since 2006. As a designer, he is an advocate for continuing the improvements to Missoula’s Downtown as a pedestrian and bicycle-friendly destination. Currently he is the Chair of the Caras Park Improvements Committee.
Kent is on the board of the Bike Walk Alliance Missoula (BWAM). He is also active with the Sustainable Business Council, Save America's Visual Environment, and the Idaho Montana Chapter of the American Society of Landscape Architects. He earned his Bachelor of Landscape Architecture from N.C. State University and his Master of Landscape Architecture from UC Berkeley.
Born in Livingston, MT, Kent grew up in Yellowstone Park, the son of a NPS naturalist.. Kent and his wife Margaret, a licensed clinical social worker, have one daughter, Abby. In his spare time he enjoys skiing, fly fishing, hiking and photography."
Melanie BrockEx Officio, Missoula Economic Partnership
Melanie Brock is the Director of Strategic Initiatives for the Missoula Economic Partnership. She spearheads the nonprofit’s investor relations activities, assists with communications, and serves the Partnership board’s government affairs committee.
Prior to joining the team at the Partnership, Brock was the acting executive director of the Missoula Downtown Association and the Downtown Business Improvement District of Missoula. She has previously served as finance director for Montana Governor Steve Bullock’s campaign, led development for the Montana Meth Project, and served as press secretary for Senator Max Baucus.
Ellen BuchananEx Officio, Missoula Redevelopment Agency
Ellen Buchanan is the director of the Missoula Redevelopment Agency and an ex-officio member of the MDA board. Ellen came to Missoula over a decade ago from Johnson City, TN and has been active with the MDA since her arrival. Ellen is most concerned with sustainability, maintaining Downtown vitality, and promoting residential development Downtown. She is the chair of the River City Roots Festival and also chairs the Garden City and Winter Brewfest committees.
Ellen earned her Bachelor degree in Architecture. In addition to her MDA commitments, Ellen serves on the Board of Directors for the Downtown BID of Missoula, and is a member of the Downtown Master Plan Implementation Committee.
She has one son, Jason; a daughter, Keenan; and one granddaughter, Tess. In her free time, Ellen enjoys listening to live music, hiking and camping.
Anne GuestEx Officio, Missoula Parking Commission
Anne is the Director of the Missoula Parking Commission and has been in this position for 20 years. Since 1993, she has served as an ex-officio member of the Missoula Downtown Association Board of Directors. She currently is a member of the Board of Directors for Destination Missoula and the Pacific Intermountain Parking & Transportation Association.
She is also a member of the St. Patrick Hospital & Health Sciences Center Board of Directors and is on the Board for the St. Patrick Hospital Foundation. She is a charter member of the Missoula Sunrise Rotary Club. She served on the Board for the Missoula Symphony Association, was President for two years and remains very involved in their fundraising and marketing activities.
Anne is a native of Missoula, received a BA degree from the University of Washington and has one daughter, Elise, who is a Principal of an elementary school in Portland, Oregon. Anne enjoys a wide variety of outdoor sports, cultural events, travelling and being close to her family and friends.
Michael TreeEx Officio, Missoula Urban Transportation District
Michael Tree is the General Manager for the Missoula Urban Transportation District, operators of the popular Mountain Line bus service, and an ex-officio member of the MDA Board. His is in his second year with the MDA Board of Directors and is serving on the Downtown Implementation Committee. Michael has an interest in land-use, circulation and transportation options, and parking in the downtown.
Michael is from Porterville, California and earned his BA in Business from Brigham Young University and his MS in Transportation Policy at San Jose State University. He has served as General Manager for two transportation agencies, and most recently as City Manager on the west coast prior to coming to Missoula in 2010. In his free time he enjoys spending time with his family and is the Stake President for the Missoula Montana Stake of the Church of Jesus Christ of Latter-day Saints.
Shane StackEx Officio, Montana Dept. of Transportation
Shane is the Missoula District Preconstruction Engineer for the Montana Department of Transportation (MDT) and has worked for MDT for over 18 years. He is currently a member of the Missoula Metropolitan Planning Organization’s Transportation Technical Advisory Committee and Missoula County Airport Authority Board. He also volunteers as the Sponsorship Coordinator for Team Stampede, a triathlon and bicycle club.
Shane is a native Montanan with a dedication to creating livable, healthy communities. He received his BS in Civil Engineering from the Montana State University in 1996 and is a licensed in the State of Montana as a Professional Engineer.
Shane and his wife Shanna live in Missoula, and they enjoy multiple activities that only places like Missoula have to offer.