Downtown Missoula is many things to many people, and the new Heritage Missoula Plan showcases the collective fabric that defines and distinguishes Missoula from other places. With the goal of enhancing Missoula’s Spirit of Place, the Missoula Downtown Foundation’s (MDF) annual fall campaign focuses on creating authentic Missoula experiences that help preserve our Spirit of Place.

Funds raised from the fall campaign will help with implementation of the new Heritage Missoula Legacy Trail, complete with bronze medallions and information kiosks that tell the unique stories of Missoula: past and present. Funds will also help with street décor expansion and improvements, including additional holiday lighting and boulevard banners. As a whole, the fall campaign for the MDF will help ensure our organization continues to strengthen our community, our heritage, our culture, and OUR place.

The mission of the Missoula Downtown Foundation is to support and promote Missoula through enhancement of Downtown, now and for future generations, through commerce, heritage, culture and living. Since 2010, the Missoula Downtown Foundation has raised and reinvested $1.3 million into Downtown projects and programs, including Caras Park improvements, the lighting of the pedestrian bridges, placemaking projects, master planning, street décor and the Downtown Business Support Fund.