Downtown Missoula Event Sponsorships Party in the Heart of Missoula
The Downtown Missoula Partnership (DMP) hosts multiple festivals, tours, and signature events throughout the year to bring people downtown, activate public spaces, and drive additional business for local shops and restaurants. To keep these events running and admission-free, the DMP fundraises over $185,000 annually in event sponsorships from local businesses and organizations.
Learn more below about what event sponsorship looks like in Downtown Missoula, how to get your business or organization involved, and what benefits come with it.
Download 2026 Sponsorship Packet
Events Available to Sponsor
The DMP manages the full execution of the following events.
- Winter BrewFest – February 28, 2026
- Garden City BrewFest – May 2, 2026
- Unseen Missoula Tours – Thursdays–Sundays, April through October
- Out to Lunch – Wednesdays, 11 AM–2 PM, June through August
- Downtown ToNight – Thursdays, 5–9 PM, June through August
- River City Roots Festival – August 21–22, 2026
- Holidays on Higgins – December 5, 2026
- Downtown Carriage Rides – First three weekends in December
- Teddy Bear Tea Parties – December 12–13, 2026
Event Sponsor Benefits
DMP event sponsors receive a variety of promotional benefits based on sponsorship level, including:
- Brand promotion on MissoulaDowntown.com and social media pages
- Opportunity to host a table at the event
- Logo on event poster and merchandise
- Social media promotion on DMP channels
- Recognition on radio ads and emcee announcements
- Logo or credit line on event posters
- VIP backstage festival passes
- Complimentary drink cups or tokens at select events
For a full breakdown of benefits by event and tier, review the 2026 Event Sponsorship Packet.
Why Sponsor a DMP Event
Promotional Opportunities
Sponsors gain visibility in the community via promotion during events.
Access for All
Sponsorships keep DMP events 100% admission-free for the public.
Supporting What You Love About Downtown
DMP event revenue funds non-revenue-generating programs such as downtown flower baskets, holiday décor, downtown gift cards, and more.
Keeping It Local & Bringing People Downtown
DMP events rely on local vendors and service providers while attracting thousands of people downtown.
How to Sponsor a DMP Event
Local and statewide businesses and organizations are invited to sponsor any of the events above on a first-come, first-served basis. Each event offers a range of sponsorship tiers at different contribution levels.
While monetary sponsorships go the furthest in making these events possible, in-kind sponsorships are also greatly appreciated — especially from local service providers.
Have questions about sponsorship? Email [email protected]